I grew up watching the girl squad cartoons, Powerpuff Girls. I know that you will all agree with me when I say that they are really awesome and everyone's favorite crime-fighting trio.

I get a chance to witness their comeback launching at the SM Mall of Asia last Saturday, October 22. Spending the whole afternoon with these superheroes is fantastic while everyone was so excited and having fun and laughs as the trio make their way.

The Powerpuff Girls are getting better, bolder and braver than ever! Kid's and kid's at heart enjoy the fun and action-filled activities at the Powerpuff Townsville where sugar, spice and everything nice all along. There are maze to test with the Catch the Villain activity. There is also a Buttercup Mini Training Grounds and enjoy the delightful Power-up popcorn and cotton-candy treat. Kid's also got a chance to battle and defeat their nemesis at the Mojo Jojo Obstacle Track and there is also a design your own Powerpuff merchandise shirts, bags and more.

I would like to share with you a short video while the trio was dancing and entertaining the crowd. Enjoy!

Powerpuff Girls’ toys are exclusively distributed by Richprime Global Inc. and available at all leading toy stores and department stores nationwide. Toy prices start at P299. To know more about their products, visit Richprime's official Facebook, Richwell Club and their website at www.richprime.net.
Ask any entrepreneur his secret to success, and he would tell you that it is more than just luck. For Victor and Evelyn Lam, the powerhouse couple behind the Mrs. Lam Rice brand, it was really the four Ps of perseverance, persistence, parental care, and prayers for God’s blessings that guided them throughout the years.

Fact is, the family of Victor Lam has been in the rice business for generations before his generation decided to venture into other careers. He learned much of what he knows about the business from his uncles. That’s why he was confident of going back into rice trading in 2000.

After deciding on naming the business after his wife, he went through the arduous process of finding suppliers and trying out different varieties of rice. Unsteady supply from rice traders meant that quality would vary from one purchase to another, from one harvest to another. There was the also the issue of storage. Being new in the business, they learned that rice mills often did not entertain small orders.

“We could not sell rice without a consistent supplier and quality,” says Mrs. Lam. “We had to build our own brand, and consistent quality would be the key to our success.”

The Lams bit the bullet. They ordered an initial stock of 40 sacks of rice, thinking that what they couldn’t sell, they would just cook and serve on their dinner table. Only then did they learn that you could not keep rice in storage for more than three months, because weevils start to grow.

Door-to- door sales

The Lams started to personally sell their rice door-to- door in villages near their home, distributing flyers themselves, and eventually advertising in village publications. They did the deliveries themselves, using their own car and tapping their family driver. Their cook, whom she discovered had an extensive knowledge on rice varieties, helped out by answering and taking down phone inquiries. 

Their base of loyal clients eventually grew from their relatives and close friends when they started placing their products in supermarkets. When their first big order came in, her parent’s and sister’s households helped in delivering their commitments in time. Mrs. Lam Rice had become a family endeavor.

Getting into supermarkets proved to be a tough task considering there are already a number of brands in the market.

“Honesty is very important when you deal with people,” says Mrs. Lam. “I remember the first clients we had. Initially we were told they don’t have space to display our rice. But after being very truthful in our answers to their queries, we were allowed to sell two varieties, namely Sinandomeng and Dinorado.”

To stand out from the crowd, the Mrs. Lam Rice brand was the first in the market to introduce vacuum-packed rice as a means of prolonging shelf life. From then on, sales started to grow slowly.

“We started getting accepted in various supermarkets, engaging in retail on a per kilo basis, as in wet markets. We kept our margins very low, and delivered best quality and tasting freshly milled rice. Our rice undergoes processing at par with big Thai rice mills,” says Mrs. Lam

Product expansion

Mrs. Lam Rice caters presently to the broad A to E market segment, from the budget-conscious to discriminating ones. Its premium local rice varieties include Dinorado Special, Whole Grain Sinandomeng, Long Grain, Sinandomeng Special, Intan, Sinandomeng, and Laon—palay that has been aged for a year for those who prefer fluffy and non-sticky grains with more yield. Its specialty varieties includes Thai Jasmine Milagrosa, Japanese short grain variety, Sticky or Glutinous (Malagkit), and Thai White Rice.

“When my father was diagnosed with cancer, we searched for an organic rice supplier and found a cooperative in Nueva Ecija to ensure a steady supply of church supervised farming and certified Organic Red and Organic Brown Rice,” says Mrs. Lam.

“Organic Rice is highly recommended for health enthusiasts as it is absolutely free from synthetic pesticides or chemicals,” she explained. “This is important because in semi polished rice, only the husk is removed. There is no polishing. That’s why we are able to avoid residual pesticides when we eat Organic Rice.”

The company also attended international expositions to upgrade its packaging to international standards. It started working from a small storage facility, roughly around 80 square meters, to intentionally limit its stock to just a few days’ supply of freshly milled rice. It counts top Chinese and Thai restaurants in Metro Manila among its loyal clients.

Breaking new grounds

For the past 16 years, Mrs. Lam Rice has relied on word-of- mouth and client recall to promote its products. However, the firm believes it is now time to actively market its inventory of rice varieties. It recently signed up actress and celebrity mom Danica Sotto-Pingris as its brand ambassador.

“Danica is already serving Mrs Lam’s Rice to her family, and they enjoy it. So, she is the perfect brand endorser for us,”Mrs. Lam proudly declares.

The endorsement of Sotto-Pingris of their rice varieties highlight the family orientation Mrs. Lam Rice wanted when the Lams were searching a name for their product.

“When we were deciding what to call it, my husband wanted a name that was more family sounding,” she recalled.

And the rest is now history.
A never-before-seen beauty breakthrough has arrived in the Philippines through That'so, an Italian skincare brand renowned for its "fast beauty" concept. That'so Philippines co-founders and Filipina-Canadian sisters Queenie Subido and Flecett Aspilla bring in the breakthrough for Filipinos to experience. Their first-ever offering is That'so Pure White, a patented skin-brightening and anti-aging treatment that addresses hard-to-solve woes including discoloration, hyperpigmentation, fines lines and wrinkles. But what makes the treatment a first in the country? Subido explains that it will be administered by doctors only using the That'so Pure White nano-spray machine filled with the Pure White lotion, which is packed with biomimetic peptides.

She adds, "Biomimetic peptides, which mimics the skin and improves its overall appearance, are sprayed all over the body in nano-particles so that it is absorbed deep down the layers of the skin." Moreover, That'so Pure White's biomimetic peptides are derived from natural ingredients—cinnamon to be exact—making it an all-natural spray lotion. Safe and gentle to all skin types, it is European Health Regulations-Certified and FDA-Approved. "We promise results. In just two to three sessions, you can easily see the change. But to achieve maximum results, we recommend to get a total of 24 sessions," shares Aspilla noting that it is best to take home That'so Pure White On the Go Instant Brightening Spray for everyday maintenance.

Aspilla and Subido, who grew up and settled in Canada, both attest to the effectivity of That'so. In fact, they were the first to provide That'so's whitening services to North America. Finally, these beautiful businesswomen are introducing That'so Pure White in the Philippines. "Our objective really is to educate the Filipinos that there are better, safer and healthier alternatives out there for skincare procedures," Subido relates. Aspilla echoes, "That is true. Ours is non-invasive and without harmful chemicals because we believe that beauty should be painless." Looking forward, the co-founders share, "In the future, we plan to offer other That'so treatments and products so that through them, Filipinos can embrace any skin color that they want." That'so Pure White is currently available at Floor D Suite, D2 Medical Plaza at Makati Medical Center, Makati City. It will soon be offered by different cosmetology clinics nationwide.
Most of the Mom's will definitely agree when it comes to bedtime challenge that we all face in getting our babies to sleep and stay sleeping.

Did you know that studies say that 20%-30% of babies experience sleeps problems, including difficulty in falling asleep and sleeping through the night.

In return, it can cause problems not only to babies,  but also for mothers and have an impact in the health development of babies.

Establishing a sleeping routine is one of the most important things that parents can do to help their baby sleep better.  Johnson's had recognized this and that is why they launched a clinically proven Bedtime Routine. It helps baby to fall asleep faster and stay asleep longer in just 3 steps.

Step 1. 

Bath: A bedtime routine, including a warm bath with Johnson’s bedtime baby bath, helps baby know it’s time to sleep.

Step 2. 

Massage: A massage, using Johnson’s bedtime baby lotion can help baby sleep better. Familiar and pleasant scents can make baby feel happy and relaxed and lead to better well-being by enhancing baby’s mood and emotions.

Step 3. 

Quiet Time: The moments before bed are an opportunity to help baby wind down through quiet time activities, such as reading, singing or listening to music. Complement quiet time with Johnson’s bedtime baby powder to freshen and keep baby feeling comfortable while sleeping.

You can complement the Johnson’s 3-Step Bedtime routine with Johnson’s bedtime baby oil to warm baby before bath.

During the event, Dr. Agnes Tirona- Remulla, a specialist in ENT-Head and Neck Surgery, sub-specializing in Sleep Medicine and Surgery told us that the sleep rhythms begin to develop at around 6 weeks and most babies are developmentally capable of regular sleep-wake cycles by 3-6 months.

Sleeping is important for the little ones because it has an impact to their immune system, it promotes cognitive development by building memory and supports learning. It also improves social skills of the baby.

Also, Johnson's has launched its Bedtime baby sleep app. Designed to equip mothers with information on how to ensure longer and better sleep for their baby. It is now available around the world, the App features a proprietary customized sleep profile tool to get a research based analysis of baby's sleeping habits, there is also a lullaby album and an ambient sound mixer to make playing lullabies more convenient. There is also an information on the Bedtime Routine and products, and access to Johnson's sleep experts to answer sleep-related questions.

It’s so nice to know that there is such products and apps like Johnson's offer. Johnson's encourage moms and dads to learn how to establish a good night time routine early on.

To know more about Johnson’s and how you can enhance a baby’s bed time experience, visit www.johnsonsbaby.com and http://www.johnsonsbaby.com/bedtime.