Wednesday, June 3, 2015

Let Your Beat Out With Honda's New Generation BeAT-FI eSP Series

In the recent launch of Honda Smart Technology. Fueling the success of the new Generation BeAT-FI eSP series in the Philippine Scooter Market, drawing the world's attention in generating enthusiasm for local markets.

Honda as known to be the manufacturer or the world's No. 1 motorcycle since 1959 has launched another series of motorcycle and scooter that is totally different at all from the history of Honda that has introduced and brought to the world. 

“The New Generation BeAT-FI eSP Series is a reflection of Honda Philippines’ continued commitment to provide powerful, safe, fun, and worthwhile driving experience to the growing market of Filipino scooter enthusiasts,” 

- Daiki Mihara, President of Honda Philippines, Inc.


He is confident of the potentials of the New Generation BeAT-FI eSP Series in the local scooter market.



The New Generation BeAT-FI eSP Series would hit the local retail markets literally and figuratively running, in terms of consumer interests, performance, and most notably sales. It has practically the same DNA as the Honda Click125i that was launched in February so Honda Philippines is quite confident that it will also be a success in terms of performance and sales given its affordability and expected wider market base. 



According to Elie Salamangkit Jr., Product Planning Manager of Honda Philippines, the New Generation BeAT-FI eSP Series is banking on its class-leading fuel efficiency, the Honda-exclusive and industry-pioneering technology, stylish and sporty design, better utility, and affordability that is expected to strongly appeal to a wider market base, to immediately make its mark in the local scooter market.



The New Generation BeAT-FI eSP Series also features the Honda Smart Technology, a groundbreaking technology that Honda first used in the Honda Click125i that really caught the attention and envy of every market player in the Philippine motorcycle industry.

The Honda Smart Technology is actually what’s powering the New Generation BeAT-FI eSP Series to its very remarkable on-road performance punctuated no less by its class-leading fuel efficiency which is 63 kilometers per liter for its CBS/ISS variant and 58.5 kilometers per liter for the standard model based on the ECER40 test method.




Honda has also maintained its trend-setting safety and security features in the New Generation BeAT-FI eSP Series including a secure key shutter, a side stand switch, park brake lock, automatic headlight on (AHO), and the combi-brake system.

In terms of utility space, the New Generation BeAT-FI eSP Series has a larger utility box that is capable of accommodating 11.2 liters worth of personal items or safety equipment.

They also introduce their newest endorser for the New Generation BeAT-FI eSP Series.





Also, the announcing of winners for the Street Basketball game and Street Dance competition who happens in the same day. Not but not the least the announcing of FB contest winners of "Let Your Beat Out."

It was a successful event and hoping that Honda will continue it passion in giving the newest technology in motorcycle and scooters as they bring their best products in the Philippines.

For more information, visit their FB page at https://www.facebook.com/hondaph.

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