Thursday, September 27, 2012

CENTRUM NUTRI COACH: The First On-line Nutrition Tracker



 Pfizer have launched the Centrum Nutri Coach, an on-line tool that will let you to keep track your nutrition that you get from what you eat in a daily basis. It is the first on-line nutrition tracker of its kind which is tailor-fit for the Filipino in their lifestyle and diet.

“Good health and nutrition is really all about eating a variety of food in the right amounts, as prescribed in the Food Pyramid. We usually count calories and fat, but we also need to consider vitamins and minerals, too,’’
 - Joy Ong, Pfizer Brand Manager for Centrum.

Centrum Nutri Coach is an innovative on-line tool that allows you to input exactly what you ate from a variety of food choices that include Filipino favorites into a “virtual” plate. All the components of health and nutrition like level of physical activity and age will also take consideration.  Upon visiting the site, all information that you have enter will be used to compute for your general state of nutrition that will give you tips on how to improve your nutritional habits. 


It was so alarming that 70% of Filipino household today are not getting the prescribed amount of most vitamins and minerals that they need based on the study of Food and Nutrition Research Institute (FNRI). 

“What we see now is the “double burden of disease”; there is an upsurge in non-communicable disease risk factors like obesity and overweight, in addition to the existing issues of infectious diseases and undernutrition,”
- Professor Liezl Atienza from the Institution of Human Nutrition and Food, College of Human Ecology at the University of the Philippines, Los Banos.

Low consumption of fruits and vegetables and high  increase in consumption of meat and meat products  and with a sedentary lifestyle all contribute to unhealthy eating habits. Another rising form of malnutrition is the hidden hunger which is a deficiency in specific nutrients needed by the body.


Centrum Nutri Coach, is designed to make nutrition not just easy and accessible to everyone but also fun.  With this we can now actually have a hand in keeping track of our food intake. So we can choose to be healthy. You can accessed the Centrum Nutri Coach at www.centrum.com.ph.

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