Friday, April 20, 2012

The Essential Looks FLUX Collection For Spring/Summer 2012

ESSENTIAL LOOKS from Schwarzkopf Professional brings you the FLUX Collection. The latest catwalk trends distilled into four NEW visual moods for Spring/Summer 2012.

Each season a handpicked team of hair professionals immerse themselves in the fashion weeks of London, Paris, Milan and New York and emerge inspired to create a collection of distinct trends that will lead hairdressers and their salon clients to progress their personal style for the months ahead. These ESSENTIAL LOOKS capture the essence of the season - defining the fashion zeitgeist, creating a cultural snapshot and presenting a storybook of style.

This season, for the first time, ESSENTIAL LOOKS features the Catwalk to Salon concept. Since its creation in 1997 Essential Looks has a proven trac k record in translating catwalk couture into a commercial reality, but in this economic climate means Schwarzkopf Professional recognizes accessibility is more important than ever. The concept is about taking avant-garde looks as inspiration and then creating interpretations that are both aspirational and adaptable, with versatile cuts and colouring techniques that promise to work
for all salons and their clients.



Essential Looks is THE seasonal tool for change from Schwarzkopf Professional, delivering wearable, desirable style direct to the salon door in a usable, accessible format that empowers. Schwarzkopf makes a commitment to the stylist to deliver creative education on time and on trend with step-by-step guides to support and inspire.

The last decade has established Essential Looks as the innovator in presenting trends specifically tailored for the professional hairdressing community. Written in a language that speaks directly to them, it is designed to give them the true essence of season and the means to deliver the look their clients want.



Steve Hogan, Creative Director for Schwarzkopf Professional Essential Looks says: "We are proud to present the Essential Looks FLUX Collection. Called FLUX not only because of the ever changing global economic situation, but because we believe to succeed in hairdressing you need to be able to adapt and evolve to stay ahead of the game. We have strived to create four truly eclectic trend directions that reflect the diverse tribes emerging from today’s modern, global society. 


 
The DARK ANGELS are sensual, mysterious and confident women who are the embodiment of feminine beauty. 



SPORTS JUNKIES are honed, toned adrenalin junkies always seeking the next endorphin rush. 



HIP OPULANTS are hedonistic pleasure seekers who want to see and be seen at the coolest bars and hippest hangouts. 



COOL HUNTERS are the epitome of 21st century entrepreneurs, travelling the
world with a high tech virtual office in search of the next new "big thing”. These tribes and our strongest images to date are certain to ignite your imagination and fuel your creativity for the season ahead.”

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